Tuesday, January 12, 2016

Announcing the Japan Premiere of "Bikes vs Cars"


With all the power vested in me, as a proud member of the seemingly illustrious Cycling Embassy of Japan, I am incredibly delighted to announce our success in (finally) securing a Tokyo screening date for the Japanese premiere of director Fredrik Gertten`s documentary film "Bikes vs Cars".

From the press kit - 

SYNOPSIS: Bikes vs Cars depicts a global crisis that we all deep down know we need to talk about: climate, earth's resources, cities where the entire surface is consumed by the car. An ever-growing, dirty, noisy traffic chaos. The bike is a great tool for change, but the powerful interests who gain from the private car invest billions each year on lobbying and advertising to protect their business. In the film we meet activists and thinkers who are fighting for better cities, who refuse to stop riding despite the increasing number killed in traffic.

There will be two screenings, first, the premiere at 16:00, then again at 18:45 on Sunday, January 31st at Uplink Factory in Shibuya.  Tickets are expected to go on sale on Thursday and can be bought through their website.

The embassy's own Chad Feyen has been working at a frantic pace with his wife to translate the subtitles into Japanese and we do believe they will be ready.

As a bonus, embassy members Byron Kidd of Tokyo By Bike fame, and journalist Yasuyuki Saito, will be participating in a 30-45 minute, post-screening Q & A along with the director Fredrik Gertten.

We are also thinking of organizing a pre-screening ride with the director - probably for the night before.

Obviously, we feel that this is a very important film.  It will certainly be interesting to see how it is received here in Japan - in the "belly of the auto industry beast" - if you will.

So, our task now is to promote the film, create a lot of word-of-mouth, and to hopefully sell-out the theater. If anyone has any ideas, please let us know. If you have contacts in the media, or are on twitter or facebook or any SNS spread the word!
May the bike be with you. Forza!


Just as ripples spread out when a single pebble is dropped into water, the actions of individuals can have far-reaching effects. - Dalai Lama


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